We are entering The Media Economy:

“The market size of the Media and entertainment is US$1700 billions in 2008” - Price Water Coopers.
“The market is expected to grow massively to US$5700 billions by 2024” -Future Exploration Network.

An increasing proportion of our business and social interactions happen across new age media channels. Today almost every business and social activity is a form of media.

Every organization is now a media entity, engaged in creating and disseminating messages among its staff, customers, and partners to achieve business objectives. As the physical economy becomes marginalized and economic value becomes centered on the virtual, media encompasses almost everything.

Media, entertainment, and related industries are positioned at the center of massive global growth. The current positioning of some media companies in a rapidly changing market means they are not experiencing this upside. Others are doing fabulously well in tapping people’s almost insatiable desire for content and connection.