Enterprise 2.0 and Digital Media are two sides of a coin

Enterprise 2.0 and Digital Strategy consulting is a fast emerging global business opportunity.

The New Media is fast emerging as an attractive proposition for leading Brands and Marketers worldwide. Yet, there are inertia due to the changes required in the process and best practices and mindset of people to adopt new frameworks and technology solutions. The New Media is diverse and complex. This is the challenge. We need champions and evangelists to spread the New Media applications. We need a global hub; which will engage continuously to develop and provide frameworks, solutions, training, and research studies to help the new media community with the required expertise.

Let me explain on the Enterprise 2.0 concept a bit more, because it’s not about a mere interactive web site or a jazzy flash file! The enterprise 2.0 framework is an amalgamation of comprehensive Employee 2.0, Partner 2.0, Customer 2.0 and Brand 2.0 frameworks. Enterprise 2.0 concept promises multiple benefits for any organization, big or small.

Agility is the buzzword for organizations, Big or Small! Small organizations want to grow big. Big organizations want to grow small; or become Agile. In other words become efficient and well managed. Productivity enhancements through effective Team Building and Contextual Collaboration alone can achieve such objectives. The Employee 2.0 framework is a great enabler to implement such drivers.

It’s a Partnering Age! Organizations forge partnerships in different areas of business such as Strategic, Financial, Marketing, Business Development, Technology and Human Resource space. Organizations need partnerships, because they can’t innovate everything themselves to grow and stay ahead of competition. In other words, effective partnership can help organizations to innovate. The Partner 2.0 framework is a great enabler to implement such drivers.

Customer is King!! Customers are key to sustain and grow business. Organizations put a lot of effort and millions of dollars in New Product Development, R&D, Marketing, Support Services, Advertisements to acquire and retain customers. Yet, securing and maintaining Customer Loyalty is a constant challenge. The Customer 2.0 and Brand 2.0 frameworks are enablers to implement such drivers.

The Enterprise 2.0 and Digital Media are two sides of a coin. Organizations need comprehensive Digital Strategy to connect with employees, partners and customers to influence and engage continuously in a meaningful and effective ways. This is a challenge for all organizations and is a huge global business opportunity for all of us. Many experts and Thought Leaders promise about the transformation of the Digital Economy into a more vibrant ‘Media Economy’. And here is your chance to leverage on that promise. Needless to state that, we shall support your work with your global customers through driving adoption and value generation phases.

Do you wish to be partner to such an initiative and leverage on the opportunity?