“Who owns Consumer issues? Brands or Consumers?”

There is always gap between consumer expectations and services they receive from brands and marketers. Brands and Marketers strive hard to service customers and regularly try to connect with consumers through one/more touch points, programs and events. Yet, often consumers receive raw deals.

Consumers of Retail, Telecom services, Financial services, Travel and Hospitality services business face many issues. Consumers resist some, accept some and get ‘used to’ some issues. Sometimes consumers switch loyalty with brands due to one/more issues they encounter. No wonder, consumer confidence in Brands erodes when issues prevail and/or not addressed to, over many transactions. If we address consumer issues, it helps build consumer confidence in brands and help build customer loyalty and brand equity. Conversely it also helps Brands and Marketers to understand consumers better. Consumer satisfaction and/or delight is a unique experience; which consumers cherish and reward. As partners in the service of Brands and Marketers and finally the consumers, we need to work towards creating that unique consumer experience. Because consumer experience will be the key differentiator for businesses in future.

New Media Technologies provide many ways to connect and interact with consumers. We need to continuously innovate and provide ‘New Media technology’ driven solutions to retail consumer issues and consumer wishlist. It’s a proactive approach and not reactive. It’s a journey and not a destination. Therefore, the Interactive Media Worldwide community management team would like to forge Strategic Partnerships with leading Brands & Agencies to find, conceptualize, design technology driven solutions in order to help resolve consumer issues. The benefits are hugely rewarding. Brands and Marketers will have more satisfied consumers and more opportunity to serve them. If you are a creative, interactive, marketing communication agency, you will have more opportunity to forge improved business relationships with the brands and marketers you serve.

Through such initiatives and continued efforts, let’s make the

Interactive Media Worldwide, a truly ‘value’ driven community.

Would you be interested to forge a strategic partnership to continuously innovate and find New Media Technology driven solutions to consumer issues?