Enterprise 2.0 and Digital Strategy consulting is a fast emerging global business opportunity.
The New Media is fast emerging as an attractive proposition for leading Brands and Marketers worldwide. Yet, there are inertia due to the changes required in the process and best practices and mindset of people to adopt new frameworks and technology solutions. The New Media is diverse and complex. This is the challenge. We need champions and evangelists to spread the New Media applications. We need a global hub; which will engage continuously to develop and provide frameworks, solutions, training, and research studies to help the new media community with the required expertise.
Let me explain on the Enterprise 2.0 concept a bit more, because it’s not about a mere interactive web site or a jazzy flash file! The enterprise 2.0 framework is an amalgamation of comprehensive Employee 2.0, Partner 2.0, Customer 2.0 and Brand 2.0 frameworks. Enterprise 2.0 concept promises multiple benefits for any organization, big or small.
Agility is the buzzword for organizations, Big or Small! Small organizations want to grow big. Big organizations want to grow small; or become Agile. In other words become efficient and well managed. Productivity enhancements through effective Team Building and Contextual Collaboration alone can achieve such objectives. The Employee 2.0 framework is a great enabler to implement such drivers.
It’s a Partnering Age! Organizations forge partnerships in different areas of business such as Strategic, Financial, Marketing, Business Development, Technology and Human Resource space. Organizations need partnerships, because they can’t innovate everything themselves to grow and stay ahead of competition. In other words, effective partnership can help organizations to innovate. The Partner 2.0 framework is a great enabler to implement such drivers.
Customer is King!! Customers are key to sustain and grow business. Organizations put a lot of effort and millions of dollars in New Product Development, R&D, Marketing, Support Services, Advertisements to acquire and retain customers. Yet, securing and maintaining Customer Loyalty is a constant challenge. The Customer 2.0 and Brand 2.0 frameworks are enablers to implement such drivers.
The Enterprise 2.0 and Digital Media are two sides of a coin. Organizations need comprehensive Digital Strategy to connect with employees, partners and customers to influence and engage continuously in a meaningful and effective ways. This is a challenge for all organizations and is a huge global business opportunity for all of us. Many experts and Thought Leaders promise about the transformation of the Digital Economy into a more vibrant ‘Media Economy’. And here is your chance to leverage on that promise. Needless to state that, we shall support your work with your global customers through driving adoption and value generation phases.
Do you wish to be partner to such an initiative and leverage on the opportunity?
Oct 24, 2009
“Who owns Consumer issues? Brands or Consumers?”
There is always gap between consumer expectations and services they receive from brands and marketers. Brands and Marketers strive hard to service customers and regularly try to connect with consumers through one/more touch points, programs and events. Yet, often consumers receive raw deals.
Consumers of Retail, Telecom services, Financial services, Travel and Hospitality services business face many issues. Consumers resist some, accept some and get ‘used to’ some issues. Sometimes consumers switch loyalty with brands due to one/more issues they encounter. No wonder, consumer confidence in Brands erodes when issues prevail and/or not addressed to, over many transactions. If we address consumer issues, it helps build consumer confidence in brands and help build customer loyalty and brand equity. Conversely it also helps Brands and Marketers to understand consumers better. Consumer satisfaction and/or delight is a unique experience; which consumers cherish and reward. As partners in the service of Brands and Marketers and finally the consumers, we need to work towards creating that unique consumer experience. Because consumer experience will be the key differentiator for businesses in future.
New Media Technologies provide many ways to connect and interact with consumers. We need to continuously innovate and provide ‘New Media technology’ driven solutions to retail consumer issues and consumer wishlist. It’s a proactive approach and not reactive. It’s a journey and not a destination. Therefore, the Interactive Media Worldwide community management team would like to forge Strategic Partnerships with leading Brands & Agencies to find, conceptualize, design technology driven solutions in order to help resolve consumer issues. The benefits are hugely rewarding. Brands and Marketers will have more satisfied consumers and more opportunity to serve them. If you are a creative, interactive, marketing communication agency, you will have more opportunity to forge improved business relationships with the brands and marketers you serve.
Through such initiatives and continued efforts, let’s make the
Interactive Media Worldwide, a truly ‘value’ driven community.
Would you be interested to forge a strategic partnership to continuously innovate and find New Media Technology driven solutions to consumer issues?
Jan 28, 2009
Multiplatform Concept for New Age Media: 
New Age Media is diverse and complex. It’s a disruptive media paradigm. The evolution of social media together with semantic web has given rise to new school of thoughts and new approaches to address people’s daily problems. Its freedom for everyone and every individual can listen and at the same time voice concerns. Every person has now transformed into a media entity. The power and reach of social media is enormous. Content clearly rules. Directive advertising messages has no place in the semantic web era. The rules of the game applicable to mass media and legacy media networks won’t hold good.
Every individual will now be part of complex and focused communities to help himself with meaningful services. Brands have to keep pace with customers and present themselves, wherever customers are. As one of the marketing director puts it, if customers are already using it, brands can’t ignore it. The paradigm shift in media space is going to inflict change in the way brands and marketers work with media.
LinkedIn, Facebook, Twitters are not the only ones marketers need to look into. The New Age Media is not just about creating Digital Experience within PC. Out of Home media can create deep impressions too. The Video walls, interactive Billboards, Digital Signages, Customer Kiosks, all have the power to create impulsive purchase decision and greatly influence the customer, so much so to convert a shopper into a buyer. So, the spectrum is wider and growing. Consumers are already using multiplatform media. They are in social media networks, mobile, web, channels, kiosks and everywhere. If you cant’ reach them, you loose them!
Brands need a comprehensive digital strategy to leverage the power of new age media.
The current practices to ‘use’ or ‘misuse’ email and mobile channels will be under ‘check’. Email and mobile messaging is considered as intruding and hostile. Many countries have stringent laws which protects the consumers from spam. Brands can not just afford to loose their moral standing. Brands and marketers must realize this fact. Gone are the days when campaign means sending out bulk or unsolicited ‘proactive’ campaign mails/sms. Therefore email and mobile SMS are not an open option for marketers. I am not saying that email and mobile will cease to exist. No, they will co-exist along with other channels.
From the influence perspectives, the good side, as per a recent study that ‘text’ conveys only 7% of a message, ‘voice’ conveys 23% and ‘visuals’ ( such as video) conveys 70% of a message. So video and voice will be the dominating factor of influence in the New Age Media.
The point I am driving is that, the multiplatform EMPs which exist today have become legacy applications and fall short in many aspects and they are not the technology solutions for the brands in the social media world. Its certainly not the application stack, which brands and marketers should continue to use. However certain capabilities like campaign planning and customer response tracking can be used with certain facelift.
In my opinion, a true New Age Media enabled multiplatform should help to create, grow and manage interactive Touch Points; for the majority or the full spectrum of New Age Media. The platform should provide ability to create and publish campaign plans to larger content provider community, bloggers, custom content developers, writers, communication professionals to participate and collaborate in the digital assets supply chain process. Media networks then configure and setup Interactive Touch Points to be able to reach and connect with targeted audience. Customer transactions including responses, purchase transactions, service requests etc are then managed through various Touch Points, which is integrated with a back end system. Its like a Funnel, where interests of diverse communities are channelized and converged to establish a unified view.
This would empower brand managers, media assets companies, creative and content professionals, bloggers and writers, media network operators, marketing and sales professionals, back office agents to work collectively and collaboratively as ‘teams’ to service customers and to continuously realize higher ROI for marketing investments and most importantly acquire new customers and enrich customer loyalty for brands. This would also help brands project a ‘Unified View’ to customers.
The key aspect of the New Age Media enabled multiplatform is the visibility it provides to brands and marketers and true value it provides across the end-to-end customer influence and engagement (I&E) life cycle.
New Age Media is diverse and complex. It’s a disruptive media paradigm. The evolution of social media together with semantic web has given rise to new school of thoughts and new approaches to address people’s daily problems. Its freedom for everyone and every individual can listen and at the same time voice concerns. Every person has now transformed into a media entity. The power and reach of social media is enormous. Content clearly rules. Directive advertising messages has no place in the semantic web era. The rules of the game applicable to mass media and legacy media networks won’t hold good.
Every individual will now be part of complex and focused communities to help himself with meaningful services. Brands have to keep pace with customers and present themselves, wherever customers are. As one of the marketing director puts it, if customers are already using it, brands can’t ignore it. The paradigm shift in media space is going to inflict change in the way brands and marketers work with media.
LinkedIn, Facebook, Twitters are not the only ones marketers need to look into. The New Age Media is not just about creating Digital Experience within PC. Out of Home media can create deep impressions too. The Video walls, interactive Billboards, Digital Signages, Customer Kiosks, all have the power to create impulsive purchase decision and greatly influence the customer, so much so to convert a shopper into a buyer. So, the spectrum is wider and growing. Consumers are already using multiplatform media. They are in social media networks, mobile, web, channels, kiosks and everywhere. If you cant’ reach them, you loose them!
Brands need a comprehensive digital strategy to leverage the power of new age media.
The current practices to ‘use’ or ‘misuse’ email and mobile channels will be under ‘check’. Email and mobile messaging is considered as intruding and hostile. Many countries have stringent laws which protects the consumers from spam. Brands can not just afford to loose their moral standing. Brands and marketers must realize this fact. Gone are the days when campaign means sending out bulk or unsolicited ‘proactive’ campaign mails/sms. Therefore email and mobile SMS are not an open option for marketers. I am not saying that email and mobile will cease to exist. No, they will co-exist along with other channels.
From the influence perspectives, the good side, as per a recent study that ‘text’ conveys only 7% of a message, ‘voice’ conveys 23% and ‘visuals’ ( such as video) conveys 70% of a message. So video and voice will be the dominating factor of influence in the New Age Media.
The point I am driving is that, the multiplatform EMPs which exist today have become legacy applications and fall short in many aspects and they are not the technology solutions for the brands in the social media world. Its certainly not the application stack, which brands and marketers should continue to use. However certain capabilities like campaign planning and customer response tracking can be used with certain facelift.
In my opinion, a true New Age Media enabled multiplatform should help to create, grow and manage interactive Touch Points; for the majority or the full spectrum of New Age Media. The platform should provide ability to create and publish campaign plans to larger content provider community, bloggers, custom content developers, writers, communication professionals to participate and collaborate in the digital assets supply chain process. Media networks then configure and setup Interactive Touch Points to be able to reach and connect with targeted audience. Customer transactions including responses, purchase transactions, service requests etc are then managed through various Touch Points, which is integrated with a back end system. Its like a Funnel, where interests of diverse communities are channelized and converged to establish a unified view.
This would empower brand managers, media assets companies, creative and content professionals, bloggers and writers, media network operators, marketing and sales professionals, back office agents to work collectively and collaboratively as ‘teams’ to service customers and to continuously realize higher ROI for marketing investments and most importantly acquire new customers and enrich customer loyalty for brands. This would also help brands project a ‘Unified View’ to customers.
The key aspect of the New Age Media enabled multiplatform is the visibility it provides to brands and marketers and true value it provides across the end-to-end customer influence and engagement (I&E) life cycle.
Jan 2, 2009
Make your joy eternal.
Wishing you Joyful New Year 2009 !
As the new year begins, Let us resolve to reach out to people, to serve with love. In my opinion service is the sole purpose of your life and my life too. When you serve people and every from of life with love, you end up making your joy eternal.
Service is not just about serving the under privileged. What ever you are doing, do it with love for people you serve. Whether you are a vegetable seller, cop, postman, teacher ,doctor or dentist, do your duty with passion and love for people.
Interactive Media Worldwide hopes to bring in cheers, peace, harmony and symphony to everyone irrespective of their cast, creed, religion and nationality through Entertainment, Education, Care and Opportunity. The concept is driven by service motive and not revenue objectives.
'Interactive Media Worldwide' is not just about building brand equity, customer loyalty and innovative approaches to connect with people across the eco-system. Its also about Corporate Social Responsibilities (CSR), social cause, working for under-privileged and reaching out to all people irrespective of their religion, caste, creed, language, colour, country and community.
We wish to connect with people across all walks of life. We work on ‘Inclusive Solutions’ to connect and serve all people; whether poor, middle level or rich. Inclusive Solutions is not about any technology, its just about innovative and efficient ways to connect with people and serve them. While we directly reach out to poor people through sponsored programs, we enable Brands to reach their targeted segment of people. And the approach covers the entire eco-system.
We, the Interactive Media Worldwide community are fully committed to service with Love. I am confident that the IMW community members share my views and are with the groups’ outlook about social service.
If you are a social worker, CSR professional or one who believes in serving people with love, please join us.
Wishing you Joyful New Year 2009 !
As the new year begins, Let us resolve to reach out to people, to serve with love. In my opinion service is the sole purpose of your life and my life too. When you serve people and every from of life with love, you end up making your joy eternal.
Service is not just about serving the under privileged. What ever you are doing, do it with love for people you serve. Whether you are a vegetable seller, cop, postman, teacher ,doctor or dentist, do your duty with passion and love for people.
Interactive Media Worldwide hopes to bring in cheers, peace, harmony and symphony to everyone irrespective of their cast, creed, religion and nationality through Entertainment, Education, Care and Opportunity. The concept is driven by service motive and not revenue objectives.
'Interactive Media Worldwide' is not just about building brand equity, customer loyalty and innovative approaches to connect with people across the eco-system. Its also about Corporate Social Responsibilities (CSR), social cause, working for under-privileged and reaching out to all people irrespective of their religion, caste, creed, language, colour, country and community.
We wish to connect with people across all walks of life. We work on ‘Inclusive Solutions’ to connect and serve all people; whether poor, middle level or rich. Inclusive Solutions is not about any technology, its just about innovative and efficient ways to connect with people and serve them. While we directly reach out to poor people through sponsored programs, we enable Brands to reach their targeted segment of people. And the approach covers the entire eco-system.
We, the Interactive Media Worldwide community are fully committed to service with Love. I am confident that the IMW community members share my views and are with the groups’ outlook about social service.
If you are a social worker, CSR professional or one who believes in serving people with love, please join us.
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